Sarah Maguire founded her own PR consulting firm in 2022 after nearly ten years at PR agencies, focusing on meaningful brand storytelling in the food and beverage CPG industry. She’s delighted that she has been able to turn her main hobby of eating and drinking into a business, leveraging her experience working across various industries from consumer technology to entertainment to hospitality. Highlights include working at Derris, Jennifer Bett Communications and Lede on clients such as Once Upon A Farm, Tony’s Chocolonely, Magic Spoon and RSE Ventures.

Championing founders at all stages of growth is what keeps Sarah excited, whether it is announcing an entirely new brand launch, national retail distribution or a buzzy collab. Sarah Maguire PR is ready to help your CPG brand stand out in the ever-evolving media landscape and strategically be a part of the conversation. 

One of the best aspects of being independent for Sarah is directly choosing the brands and founders she wants to work closely with. She has learned that she performs at her best when she genuinely enjoys the product and believes in the team behind it. You won’t catch her working with a client that has coconut as a main ingredient (she just can’t stand the taste!) or any hint of diet-culture language. 

Sarah prides herself in being an extension of the brand team and valued as a thought partner, which is why she maintains a curated tight client roster. Through her dynamic PR efforts and collaborative approach, you’ll feel confident in the work she’s doing to help communicate your brand to key stakeholders and build community awareness.