ABOUT

Sarah Maguire launched Sarah Maguire PR in May 2022 after a decade-long career in public relations to focus on meaningful brand storytelling in the food and beverage CPG industry. She spent her first few years in PR gaining experience across a ton of industries from technology to healthcare to entertainment. Sarah had her aha moment that her main interests of eating and drinking could be turned into a full-time career, so she worked at RVD Communication learning the ins and outs of hospitality and lifestyle PR. There she had the amazing opportunity to work closely with talented chefs at NYC’s most beloved and up-and-coming restaurants for almost two years (886, Left Bank), along with incredible consumer brands in the lifestyle space such as Buffy and Wild One. 

Sarah then went to top-tier PR agency JBC Communications well known for founder-driven media relations, finding her niche leading accounts in the food + beverage CPG space. She worked with several buzzy brands including Magic Spoon, SIMULATE (aka NUGGS), United Sodas, and Táche, learning the power of sharing a brand’s story in as many different media verticals as possible. Sarah went on to spearhead the CPG division at entertainment agency Lede Company. Known for its non-traditional media approach, she honed in on leveraging affiliates and celebrity talent behind the brands launching several brands including Mercer + Prince (A$AP Rocky) and Gran Coramino (Kevin Hart) along with Once Upon A Farm (Jennifer Garner), Tony’s Chocolonely, and Maison No 9 (Post Malone).